CUSTOM CAMPAIGN SYSTEMS FOR BUSINESSES THAT NEED BETTER MARKETING WITHOUT HIRING AN AGENCY

GET THE CAMPAIGN. KEEP THE PLAYBOOK. RUN IT YOUR WAY.

STOP

WHAT IS A CAMPAIGN BIBLE?

A complete campaign built around your business. A BraxMov Campaign Bible is a custom marketing playbook built around one specific goal. Launching something new. Reintroducing an existing product. Repositioning a property. Creating a seasonal push. Giving an offer a stronger reason to matter. I study what you’re selling, who you’re trying to reach, how you’re currently presenting it, and where the opportunity is. Then I build the campaign. It’s yours to keep and execute with your own team, vendors, or content creators.

BraxMov builds custom Campaign Bibles around your business, product, property, launch, or next marketing push. You get the positioning, messaging, visual direction, content concepts, scripts, and launch roadmap built specifically for you. Campaign Bible: $499 Campaign Bible + Guided Launch: $999

Get Your Campaign Bible Reserve Your Intake Day

AboutBraxMOV

I’m Braxton Joy, founder and campaign strategist behind BraxMov.

My background is in storytelling, filmmaking, creative strategy, and campaign development.

I built BraxMov for businesses that know their marketing could be stronger but do not necessarily need an agency, another monthly retainer, or someone taking over their entire operation.

I study what you’re selling, find the strongest angle, and build the campaign system around it.

The thinking is custom. The strategy is yours.

You can execute it yourself

or bring me in to help guide the launch.

That’s BraxMov.

Inside The Campaign Bible

🎯 Positioning & Campaign Idea

The central idea behind the campaign and the reason your customer should care.

✍🏽 Messaging

Key messages, campaign language, hooks, headlines, and talking points built around your audience.

🎬 Content Direction⁠

Video ideas, social concepts, photography direction, creative references, and content opportunities.

📱 Scripts & Content Ideas

Reels, short form videos, launch content, hooks, scripts, captions, and campaign moments you can actually produce.

🌎 Visual Direction

The visual world around the campaign, including mood, tone, styling, color direction, and presentation.

🚀 Launch Roadmap

A practical plan showing how the campaign can roll out and how the pieces work together.

SIMPLE. CUSTOM. YOURS.

Choose How You Want To Run It

Get the complete campaign strategy and run it yourself, or add direct guidance for putting your Campaign Bible into motion.

CAMPAIGN BIBLE

$499

For businesses that want a custom campaign built for them and the freedom to execute it their way.

✅ Custom campaign strategy

✅ Campaign positioning and messaging

✅ Audience and emotional direction

✅ Visual and creative direction

✅ Content, video, and ad concepts

✅ Social media campaign direction

✅ Hooks, scripts, and campaign messaging

✅ Launch and execution roadmap

✅ Complete custom Campaign Bible delivered digitally

The strategy built for you. The campaign is yours to run.

Build My Campaign

GUIDED

GUIDED LAUNCH

$999

For businesses that want the complete Campaign Bible plus direct guidance while putting the strategy into motion.

✅ Everything in the $499 Campaign Bible

✅ Implementation planning

✅ Guidance on how to use the strategy

✅ Feedback on campaign execution

✅ One follow up review

✅ 14 days of Campaign Bible implementation support

Guided Launch is focused exclusively on implementing your Campaign Bible. It does not include ongoing marketing management, general consulting, or done-for-you execution.

I build the strategy, then help you put what's inside your Campaign Bible to work.

Build It With Me

WHERE WE'RE STARTING

Built for Different Kinds of Campaigns

Same BraxMov thinking. Different problems to solve.

Beauty & Product Brands

Launching a new product? New collection? New Scent? Seasonal release? Trying to breathe new life into something customers have stopped noticing?

BraxMOV builds the campaign around it.

Custom Campaign Bible$499

Real Estate

When a strong property has been sitting too long, another price reduction does not have to be the only move.

The Second Launch Campaign Bible rebuilds the positioning, buyer messaging, creative direction, content concepts, scripts, and relaunch strategy around the property.

Second Launch Campaign Bible$499

BraxMOV is not limited to these industries. If you have something that needs a campaign, send it over.

THE PROCESS

From Idea to Campaign

A clear process from what you're selling to the finished strategy.

Tell Me What You're Selling

Send your business, product, property, offer, or upcoming launch.

Complete Your Campaign Intake

I learn what you sell, who it is for, where you are now, and where you want to take it.

Reserve Your Campaign Day

Your project gets a dedicated place on my production calendar.

I Build Your Campaign

I research, develop, write, and package the complete strategy into your custom Campaign Bible.

Run It or Bring Me Along

Execute it yourself or choose Guided Launch support and I’ll walk you through putting it into motion.

SEE THE THINKING

Two Businesses. Two Completely Different Campaigns.

Same BraxMov process. Nothing copy-pasted.

01 PRODUCT + FASHION

Joy’s Closet

Italian Suits + Custom Varsity Jackets

THE IDEA

The Room Knows First.

One is tailored for the room you’re walking into. The other carries the story you walked in with.

Two different products doing the same job before the customer ever says a word: they introduce them.

THE CAMPAIGN

Instead of marketing suits and jackets as separate inventory, the campaign turns them into two expressions of personal presence.

THE SUIT The Next Room

Dress for the room before the room knows your name.

THE VARSITY The Story So Far

Some jackets show a logo. Yours should show a life.

02 LUXURY REAL ESTATE

The Sovereign Point

$39.995M · Seven Isles, Fort Lauderdale

THE IDEA

Luxury Wasn’t The Story. Territory Was.

Another beautiful-home campaign would have reduced the property to rooms, finishes and square footage.

The campaign centered the thing South Florida cannot make more of: land, water, privacy and access.

1.14 PRIVATE ACRES

550' DEEP WATER

ZERO FIXED BRIDGES

THE CAMPAIGN

Repositioned as a private maritime compound, with the creative system built around yacht access, scarcity, privacy and permanence.

The Sovereign Anchorage — yacht ownership + ocean access

The Sovereign Compound — acreage + privacy

The Entertainer — hospitality + entertaining

The 100-Year Fortress — infrastructure + turnkey ownership

SAME PROCESS. NOTHING COPY-PASTED.

A suit line and a $40 million waterfront estate shouldn’t sound like they came from the same marketing template. Neither should your business.

Featured Projects

Supported the creative development process behind Bren Joy’s brand and release-era content, contributing to visual storytelling, campaign alignment, and post-production execution. Worked behind the scenes to help shape cohesive content and brand presentation across audience-facing assets during key growth phases.

🎬 Creative Support
✍🏽 Advertising
💻 Campaign Development
🧠 Brand Storytelling

I led creative direction, scriptwriting, and post-production for this cinematic brand film, designed to elevate Percy Bell’s identity through emotionally driven storytelling. The piece was built as part of a larger content campaign to strengthen brand positioning, deepen audience connection, and present the brand with a premium, story-first feel.

🎬 Creative Director
✍🏽 Scriptwriting
💻 Editing & Post Production
🧠 Brand Campaign Strategy

As leader of the creative team, I helped shape the visual direction and storytelling approach for this cinematic real estate tied to the marketing campaign of this listing. The goal was to increase visibility, generate high quality leads and interest through narrative-driven visuals, dynamic editing, and a polished creative approach that strengthened home buyer's connection and marketing campaign impact.

🎬 Creative Director
✍🏽 Scriptwriting
💻 Editing & Post Production
🧠 Campaign Strategy

I led the creative direction for this promotional campaign video, built to capture the league’s competitive spirit, community energy, and culture. Using fast-paced visuals and strong pacing, the piece was designed to celebrate the players, showcase the atmosphere, and create a high-energy asset for social promotion and audience engagement.

🎬 Creative Director
✍🏽 Scriptwriting
💻 Editing & Post Production
🌎 Social Media Campaign Strategy

I led creative direction for this social campaign video built to elevate K2P Fitness’s online presence through high-energy visuals, motivational messaging, and strategic content storytelling. The campaign was designed to position the brand as premium and results-driven while creating stronger audience engagement through a clear, authentic message.

🎬 Creative Director
✍🏽 Scriptwriting
💻 Editing & Post Production
🌎 Social Media Campaign Strategy

What Are You Trying to Launch, Relaunch, or Sell?⁠

Tell me what you’re working on. Send your business, product, property, offer, or website and give me a little context around what you want the campaign to accomplish. If BraxMov is a fit, we’ll build from there.